For years, Salesforce has made strides to become a contender in the industry of marketing technology—and they want you to know all about it. They were already a leader in the world of CRM and they’ve built upon this foundation to not only overhaul their marketing portfolio, but to also make a number of acquisitions. These acquisitions have most recently included Buddy Media,... Read More
Staffing vs. Outsourcing IT Professionals: Which is Better?
If your company needs to a designated IT department, there are two choices for deployment. You can either outsource it to another company, or staff your own IT professionals. There are advantages and disadvantages to each choice, as listed below. The Case for Outsourcing IT Advantages ● Contracting IT staff from another company, firm, or other third-party means you’ll likely have access... Read More
5 Tips for Creating an Awesome Documentation Process
Let’s be honest…documentation is kind of a drag. The reality is that documenting a process for Salesforce, big data or the Internet of Things (IoT) can be a daunting task. But it’s a necessary evil. Here are some tips we’ve gathered for how to become a self-proclaimed documentation rockstar: Tip #1: Create a standard naming convention to use for all documents. Tip #2: Add a... Read More
4 Deeply Insightful Salesforce Metrics Your Company Should be Using
Businesses that are able to maximize efficiency – doing the most with the least amount of resources, namely time and money – generally come out on top. And Salesforce CRM is the answer to many companies’ quest for efficiency. Salesforce CRM gives you the power to manage your big data to make it work for you, leading to your success. Here are a few essential metrics that... Read More
What’s New with Microsoft’s Power BI?
For those who use Microsoft Power BI, we know how useful of a tool it is for data exploration and reporting. What you may not know is that there are now upwards of 200,000 active organizations using the data analytics tool and there have been around 400 updates (with new features) released in the last two years! While it may sound simple, one of the most well-received new features is the... Read More