While using social media as a marketing tool is nothing new, our society saw a huge upheaval in 2020 that helped make social media marketing even more useful and profitable than it was before. Let’s explore 5 ways social media marketing will likely be trending in 2022: Video content Video content took the cake in 2021. This trend was primarily driven by TikTok and Instagram Reels. We’re a... Read More
4 Tips for Optimizing Your Business’ Online Social Media Presence
I’m sure you’ve heard the phrase “quality over quantity,” right? Chances are you have, but have you ever wondered why this phrase is so prevalent? It’s because it’s true. This also rings true of the marketing industry—particularly in terms of social media usage. What does this actually mean? It means that just because your business can be on every social media platform... Read More
3 Tips for Building A Strong Social Media Policy for Your Business
When it comes to utilizing social media for your business, it’s important that your employees, who likely will be posting on the business’ behalf, have clear guidelines as to how they should be posting. Although social media platforms have been well-established at this point, like other technologies, they will continue to evolve. This means that you will need to ensure that your social... Read More
Changes to Trends in Social Networking Usage in Response to COVID-19
The way of life in the first quarter of 2020 has seen previously unfathomable changes. Even though some states are showing signs of beginning to return to some sense of normalcy, there are many ways of life that are far from rebounding. One change being noted is the way we use social networking sites. The claims here are merely observational and have no scientific backing. Facebook and... Read More
Facebook Messenger Adds New Tools for Businesses
Facebook is making its business tools available for Messenger by adding in lead generation automation as well as the ability to book appointments. Lead generation The biggest of the new updates for Messenger involves the inclusion of lead generation templates for business use. According to Facebook, the newly introduced template allows businesses to “create automated experiences to help... Read More
