Businesses that are able to maximize efficiency – doing the most with the least amount of resources, namely time and money – generally come out on top.
And Salesforce CRM is the answer to many companies’ quest for efficiency.
Salesforce CRM gives you the power to manage your big data to make it work for you, leading to your success.
Here are a few essential metrics that Salesforce CRM can provide for your business when you need it most, as defined by Salesforce itself:
- Leads by Source
“Gain an understanding of where your customers are coming from (e.g., conferences, website demo sign-ups, referrals). This data helps you classify which leads to contact first and focus on the most profitable sources. It also allows you to see if you need to diversify your lead sources so you’re not wholly reliant on one or two resources.”
- Sales Cycle
“The average duration or time (typically in days) it takes your team to win a deal. If you take this average and compare it to the age of each opportunity, you can see if your current opportunities are moving through the funnel as expected.”
“See what stage each open opportunity is in and how close they are to finalizing. Use this information to tailor your conversations based on where leads are in the purchase process, as well as know when to teach versus pitch.”
- Open Opportunities
“These opportunities are your bread and butter and tie into your win/loss rate. Use this to track your leads, delegate when you have too many, and grow your pipeline when you want to increase the number of open opportunities you have.”
For more information on the many other Salesforce CRM metrics, click here.