Facebook is making its business tools available for Messenger by adding in lead generation automation as well as the ability to book appointments.
The biggest of the new updates for Messenger involves the inclusion of lead generation templates for business use. According to Facebook, the newly introduced template allows businesses to “create automated experiences to help qualify leads.” Additionally, having the lead generation available on Messenger allows users to continue their client conversations from their Facebook desktop to their mobile messenger with ease.
The lead generation template also integrates with the CRM tools Facebook already has. This evolution will allow businesses to take their users’ feedback and better track the relevant leads that come from it.
Facebook is also adding appointment booking directly through Messenger. The option will integrate a user’s Messenger with their calendar booking software. This will also mean that users can easily move their Messenger conversations into their store.
Changes to the messaging window
Facebook is changing its standard messaging response window from the current ‘24+1’ setting to 24 hours only setting. Currently, businesses are required to respond to an initiated Messenger message within 24 hours plus an additional message after 24 hours. However, as of January 15, 2020, this additional message allowance will be discontinued.
Businesses will be allowed to re-engage with their customers through sponsored messages.
Other Messenger changes
Along with these 3 changes, Facebook will also put a limit on its Subscription Messaging beta program. The aim of this change is to provide users with news that is most relevant to them. Facebook is also updating Messenger’s event reporting options. This change will make it easier for businesses to keep track of conversations that they have as well as report what is said in them, if the need arises.