There is no question that social media is a huge part of what many people do everyday. Each year people spend more time on their social media profiles than they did the year before. That is one of the biggest reasons why business owners must consider how they are integrating their business into these social networks.
It may take a little time to get the hang of, but most people are able to grasp the concept after a while. This makes for the best possible results.
Start with the Social Networks with the Highest ROI
Social networking has a few big networks that we have all heard of before (such as Facebook, Twitter and YouTube), but there are literally thousands of them out there to choose from. This is important because it depends on what type of business you operate as to which of these networks makes the most sense for you to use. The key factor should be return on investment (ROI).
The best way to estimate what your ROI might be on a given network is to consider the overall size of the network in general as well as how many of your customers visit that site. For many businesses, the largest social networks are a great place to start. After all, these are the sites that everyone is going to, so it is likely that your customers will be there as well.
At the same time, it is possible to find certain niche social media websites which may be an area that some of your customers are even more comfortable. Those sites generally provide very high ROI if you play them right.
Use Social Media Management Tools
There are tools available for busy business owners to help manage their social media profiles. These tools can make life a lot easier and take some of the burden of social media posting off your mind.
Social Media Examiner talks about using certain tools such as Buffer and Hootsuite to keep an eye on what is happening at any given moment on the social media sites that you use.
Consider Your Local Market
It is very powerful to use localized messages when it comes to your social media accounts. Status updates, tweets and posts about things happening in your local area are great for attracting the eyeballs of those who are near to you geographically. They see posts like that and can relate to them immediately.
They may have something they want to say about whatever is happening locally, or they may just feel a strong connection to your business as a result of you talking about the issues that matter to them.
Schedule Content Optimally
It seems obvious that posting on social media at 3am is not the best time of the day. However, you will want to zero in on exactly when the best time of day really is to make a post. You want the most engagement on your posts as possible, and the only way to make this happen is to post at the times when people are going to pay attention to what is going on. If you can put out important messages when people are online, you are more likely to get their attention.
Pay Attention to Your Mentions
Notice when other people on the social media sites are talking about you. It is not about ego, it is about understanding what people think about the various things that you are doing. There is often important information in there. If your fans and online visitors are going to talk about you, you should at least know what they are saying.
Ask for Feedback
Finally, you should ask for feedback on how you are doing. Just like we receive feedback in the form of a credit score, grades in school, etc., you should also want to know what you are doing right or wrong on social media. You can announce a new campaign or a new sale on social media and get instant feedback from the people who really matter.
Read the feedback and make changes accordingly if it makes sense to you to do so. It is all free and easy to get this information from customers, so make sure you are using it.