Small businesses that neglect to define how they will use mobile apps risk failure of their mobile efforts before there’s ever even a chance for them to bring value to the business.
Mobile strategy is often thought of as a separate entity from IT; however, it’s actually a crucial component.
In order to break through the barriers associated with enterprise mobility (i.e. limited funding, poor adoption, and being misaligned with the goals of the company), here are three tips:
Don’t get hung up on PC processes
While you should make existing applications mobile friendly, it doesn’t not mean that you simply stop there. In order for mobility to work in this situation, you need to push further than an initial effort. Simply copying the PC systems that are already in place in a new way is not enough to make your business any better.
Advocate for end-users
Before launching a mobile app, IT should ensure that it’s actually what your users want, need, and expect. Furthermore, IT should not make an enterprise application mobile before asking the users for feedback because it’s useless to give the users a mobile tool they don’t like and won’t use.
Break down tech barriers
Focus on getting rid of technical barriers by developing a framework that allows for rapidly changing dynamics. Moreover, the development team should employ a continuous delivery model. A continuous delivery model allows app development to be automated and considers when user requirements change on demand.
New to the app development game? Don’t make any of these common mistakes!
