Let’s play a little word association game…
When you hear “mobile app,” what’s the first word that you think of?
Did you say “download?” That wouldn’t be surprising considering you previously couldn’t get a mobile app without hitting the download button and waiting a few seconds to a few minutes before you’re able to start using it.
Well, Google says, “No more!”
They’ve come up with yet another way to make our lives a little easier; a way to give us a few more seconds, or minutes, in our already busy days.
Enter Android Instant Apps.
What’s an Android Instant App?
Basically, an instant app is a somewhat condensed version of your app that allows the user to access particular pages or features on demand. This app is opened quickly and easily with the click of a link.
Here’s an example of how an instant app can help is paying for parking:
Imagine that instead of downloading an app to pay for a meter you may not ever have to use again (and therefore unnecessarily taking up space on your phone), you can click on a link that will instantly open up an app that allows you to pay for the meter without downloading.
It’s that simple! You get the ease of app use without the headache of waiting for the download and without wasting precious storage space.
Benefits of an Android Instant App
If you’re wondering if an Android Instant app is the right platform for your company’s application, here are a few of the benefits to think about for you and your customers:
- Native app functionality without requiring installation
- Able to update existing app without creating a new one
- Instant app is supported by more operating systems
- More customers using your app and faster service since no install is necessary
- Checking out (purchasing) easier and faster for customers
If this sounds like a great addition to your enterprise mobile application, contact a mobile app consultant to discuss your individual needs.