Content management systems are software platforms that assist content managers in posting relevant content quickly. They also foster collaboration between marketing and IT teams. When deployed as part of an overall business strategy, a content management system (CMS) can yield financial benefits by optimizing workflow. This is done through system integration and rapid deployment.
Of course, content management systems offer more than these four benefits, but the benefits listed here are found across a range of content management systems. Additional features vary by system, but Joomla, Shopify, Squarespace, Drupal and others offer variants of these four essential benefits that make for a high return on investment.
Speed
Websites are no longer static. When paired with a content management system a website’s content is stored within a database and not on the site or in an archive. In this scenario, site content can be updated and reused without the need for code. The same content is also available to all authorized team members. With this kind of user-friendly access, your site’s content is delivered with the speed necessary to keep your site at the top of search results.
Integration
CM systems can be used in various capacities to meet your organization’s needs. For e-commerce and retail businesses, a CMS that integrates with customer relationship management software and inventory management systems is preferred. Integrations are a means of streamlining workflow and creating efficient processes for staff while providing optimal user experiences for site visitors.
For instance, when inventory changes, staff can easily update site content to reflect product availability. Automated emails can go out to alert customers who have placed holds. On the non-consumer-facing side, staff are able to communicate efficiently by sharing documents via the system’s secure platform and can make use of a shared database.
Collaboration
CMS makes it possible for technical and non-technical staff to collaborate on content creation and deployment. Non-technical staff are able to update content on the fly while technical staff leverage content management systems to optimize search engine results or refine mobile and desktop user experiences. In addition, marketing teams can work alongside developers as they create dynamic marketing campaigns that require frequent site updates or adaptive, user-focused content.
Shallow Learning Curve
Since CM systems do not require coding knowledge, non-technical staff can begin using the system with only limited time needed for training. If your organization does not require system integrations or plug-ins, then the learning curve is even less steep. Staff can get to work quickly and do not need to waste their time learning irrelevant aspects of a platform.
Other Considerations
Most content management systems offer out-of-the-box and low-cost open software options. This allows smaller companies to work with features they need while still allowing them the option of scaling up or customizing the software. Before choosing a CMS, organizations should look closely at their existing workflows and should take an audit of their technical needs. This will ensure that you are choosing a CMS that meshes with your business goals and strategies.
