Data integration combines data from various sources and applications into information that businesses can use to make important decisions or changes to better fit their market and customer demographic.
Businesses that use data integration do so to allow their applications and software to communicate with each other. This communication and fluidity of the data offers several benefits, including: faster access to every bit of data brought in by company applications. This allows the company to make important, data-based decisions much faster than was previously possible.
Furthermore, this data can also be adjusted, edited, and organized much faster than before. When one piece of data is changed, that adjustment will be carried across applications and software in seconds, decreasing the chance of mistakes.
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