For years, Salesforce has made strides to become a contender in the industry of marketing technology—and they want you to know all about it. They were already a leader in the world of CRM and they’ve built upon this foundation to not only overhaul their marketing portfolio, but to also make a number of acquisitions. These acquisitions have most recently included Buddy Media,... Read More
4 Deeply Insightful Salesforce Metrics Your Company Should be Using
Businesses that are able to maximize efficiency – doing the most with the least amount of resources, namely time and money – generally come out on top. And Salesforce CRM is the answer to many companies’ quest for efficiency. Salesforce CRM gives you the power to manage your big data to make it work for you, leading to your success. Here are a few essential metrics that... Read More
Salesforce Shield Designed to Further Protect Important Data
Salesforce Shield™ was originally introduced as a tool that could allow businesses to easily track and encrypt data when necessary to ensure its security. But then Salesforce decided that it was time to upgrade this data security app with capabilities that can further help IT control their data. The upgrade is called Transaction Security and it allows Chief Information Security Officers to... Read More
Salesforce Login Flow Cheat Sheet
Let’s imagine a scenario: you have been tasked to make a Login Flow for your organization, yet for unknown reason, it simply isn’t working for you. You’ve been twofold checking the variable’s data/yield esteem, the field level security of the clients, and pretty much everything else you can consider—yet, nothing is working. What’s more, you’re about to toss the... Read More
Salesforce Unveils its Newest Platform: IoT Cloud
On September 15, 2015, Salesforce announced their newest cloud-based processing platform: the IoT (Internet of Things) Cloud. According to Salesforce, this new platform allows businesses to “harness the power of the Internet of Things and turn the data generated by every one of customers, partners, devices, and sensors into meaningful action.” The Internet of Things includes any device... Read More