A mobile app makes sense for most businesses today, especially considering this recent statistic that consumers spend most of their digital media time on their smartphones.
But you also have to take into account how quickly the technology changes. You don’t want to pour all your resources and money into an new custom app, only to be showed up during the next update or trend.
Make sure you’re using the latest trends and tools to stay in front of your customers. Anticipate your customer’s’ needs by showing up right when they need you.
The following trends in mobile app technology will help you do just that (click on the links to learn more about these trends):
- Location-Based Services
- Integration of Augmented Reality Tools
- Android Instant Apps
To hold your customer’s attention, make sure you are optimizing your mobile app by staying on top of trends like these and others.