The best mobile apps are known for their accessibility, but in order to use a mobile app users first must cross a threshold – they must decide that this app is worth giving up a portion of the precious storage space on their phone.
In order to help convince users that your app is worthy, you must tell and show them how great it is. Below are a couple of ways to help move your mobile app from appstore shelves to customer phones.
Tip #1 Marketing Your Mobile App
If download numbers are important to you, you have to make marketing your mobile app a priority. Sure, if your app is available in an appstore for long enough, people are bound to stumble upon it, but you didn’t create your mobile app to sit around and wait for people to find it.
Take charge of introducing your mobile app to the world by using a combination of the following:
- Blogs
- SMS Marketing
- Email Marketing
- Social Media
- Website
Tip #2 Mobile App Visuals
Humans are, by nature, visual creatures. Even though there’s the saying “never judge a book by its cover,” we tend to do exactly that when it comes to apps.
If something doesn’t look very interesting, we’re out of there. Onto the next app that catches our eye. So don’t overlook the visual aspects of your mobile app icon or the photos, videos and screenshots on the appstore site.
Make sure your mobile app icon is simple and not too busy. And be sure that it clearly represents your business or what type of app you’re offering.
In that same vein, make sure the photos associated with your app showcase the best and most needed features. Users will also want to see screenshots of what the app actually looks like, and will appreciate explanations, arrows and captions for clarity.
So remember, if you’re looking to increase your mobile app downloads, marketing your app is imperative. Furthermore, don’t underestimate the power of the first impression. Once you get them to your app, you have to wow and dazzle them to get the download.
Need help? Contact a business application specialists who understands not only the importance of a well-made app, but also how the look of it plays into its success.