Most companies claim to provide top-notch customer services, yet only a few actually practice it. For instance, most people find it hard to deal with some data firms because their services do not live up to the customers’ expectations.
For most companies, however, the issue is not the lack of data, but the inability to access the correct data when they need it.
Modern businesses are evolving and expanding quickly, yet their IT departments have not kept pace. Data disperses across mainframes, servers in various divisions, cloud applications and even in personal spreadsheets. As a result, the firm cannot use it in a format that can support them to drive insights even if they are able to access the data.
It’s under such circumstances that Salesforce and IBM announced a plan to deepen their global strategic partnership with new app integration. The two companies are proposing a joint solution designed to leverage AI products that will help organizations make smart decisions more quickly than before.
Benefits of the Partnership for Salesforce
The announcement of joining forces again in data integration will allow Salesforce’s team to add IBM’s data into their Lightning mobile app; whereas, IBM will enable their clients to build apps that will include Salesforce’s data. IBM purchased the Weather Company in 2015 because it needed their data. Consequently, Salesforce will also have access to this data.
A component on the Salesforce platform, known as Weather Focus, allows developers to create weather data into applications. For instance, a client creating an e-commerce application on Salesforce’s platform can, by design, alter the distribution date of purchase according to weather conditions. Additionally, the partnership will allow users to connect to their clients in many innovative ways.
For example, salespersons can unify customer data like personal investment and risk profiles from App Integration Suite to make informed decisions for their clients.
Benefits of the Partnership for the Insurance Industry
At the same time, integration would let the Weather Recorder to allow users to record weather data by date directly into a register. This can significantly help insurance providers have reliable information about a catastrophic weather occurrence through their insurance app and help them to understand the circumstances surrounding the time of the claim.
Insurers will also be in a better position to have insights into adverse weather conditions that will be affecting their customers in specific regions. With these insights, they will proactively engage with those who will be impacted.
With the integration of data in the new mobile app, the scheduling assistant will also enable businesses to set up appointments and business meetings based on weather data. This will ensure that adverse weather conditions do not hinder you from showing up for your appointments or meetings.
Benefits of the Partnership for IBM
Additionally, the deepening of the two companies’ partnership involves incorporating the Salesforce’s data into IBM applications. In the same way you can create weather data into Salesforce’s applications, you can now integrate Salesforce’s data into IBM application through the IBM Cloud Integration for Salesforce.
This can be significant when extracting Salesforce’s data that enable salespersons to react swiftly to client needs regarding weather conditions.
Theoretically, the integration of clients’ data from Salesforce with boundless data trends from IBM, a salesperson can effectively look for customer shopping trends and weather information. This move will enable them to mount a highly personalized sales campaign.
The engagement between Salesforce and IBM is solely based on the urge to bring artificial intelligence into creativity and eventually placing reasoning into the hands of many developers and professionals across the world.
Given the circumstances, these two companies have creativity in common and there are high chances that they share customers who will want to use data from both of them. With their partnership, the simple data app will give customers from both companies easy and quick access to valuable data.